The Lumia 535 dominates Windows Phone usage and Windows 10 Mobile grabs more new users in May

Equally always, the AdDuplex numbers are collected from five,339 Windows Phone apps running on thousands of phones and reveal statistics within Windows Phone market share.

The almost pregnant remarks nearly May's numbers middle around the connected trajectory of the Lumia 535 and the increased growth of Windows 10 Mobile, equally early on-adopters try out Microsoft's forthcoming OS.

Global Bone and brands

Starting out on the global level and a few notable trends can be observed in Windows Telephone users.

• 75% of Windows Phones are at present Windows Phone 8.1 or higher
• Windows Phone 7.x and 8.0 usages are dropping (2.3% and ane% respectively)
• Windows 10 Mobile increased 1.6 percent from terminal month, making up a total of 2.three percent of Windows Phone users today

Out of that data, the decrease in 7.x and 8.0 users is the to the lowest degree interesting. As people surrender their quondam hardware in 2022, information technology makes sense to see those older systems depreciate. It is doubtful that many users are still upgrading to 8.1 this late in the game, so we are likely just looking at churn rates for hardware.

The increment in number of Windows 10 Mobile users from final month is more than fascinating. Considering that the preview Os is still rough in many areas, it is surprising to see over 2 percent of users utilizing information technology. This number bodes well for the Windows Insider programme, which will only grow stronger as Windows 10 Mobile becomes more than refined and polished in the coming months.

At Microsoft's current rate, we give the Insider program at to the lowest degree another 2 builds before Windows 10 Mobile is stable plenty for more than mass adoption.

Finally, in terms of manufacturers, Nokia/Microsoft are now at a massive 96.75 percent of all Windows Phones, a 0.21 percent increases from last month. The "Other" category is likewise growing, admitting subtle at just 0.04 percent for a 0.46 percent total (and finally passing Huawei).

HTC is still second with 1.69 percent and Samsung is in 3rd with 0.74 percent of total Windows Phone share.

United States

The U.Southward. has not seen much in the mode of new releases. However, the Lumia 635 continues to be a very popular telephone with a iii percent increment from last calendar month. This surge brings the Lumia 635 to a adequately substantial 30 percentage of all Windows Phones in us , taking share away from the aging Lumia 520 and Lumia 521 (who dropped by 1.4 per centum).

Indeed, for May 2022, the Lumia 635 is officially the most popular Windows Phone in the Us by some massive margins.

Will LG's new Verizon Lancet phone make a dent next calendar month? We highly doubt it as neither Verizon, LG nor Microsoft are actively promoting that device.

Finally, AT&T is still the largest US carriers for Windows Phone users with 33.8 percent. However, Cricket is not too far behind with 21.5 percentage of the Windows Phone market in the United states of america, beating out T-Mobile and Verizon. This fact reinforces the budget-friendly/pre-paid market place that Microsoft has been angling for in the concluding twelvemonth.

India and the Lumia 535

This month, the Lumia 535 has finally outpaced the Lumia 520 as the most pop Windows Phone in India. The Lumia 535 gets a lot correct in terms of pricing and specification, and it seems to exist resonating very well in Republic of india'southward challenging market.

United kingdom of great britain and northern ireland dips in Lumia 530 and Lumia 630 users

Although the Lumia 535 is too seeing some growth in the UK, it looks to exist coming at the expense of the less impressive Lumia 530 and Lumia 630. Those devices take both seen some minor drops in usage since final month, which bucks the trend of most countries.

The Lumia 635 and Lumia 520 models make upwards well-nigh xxx percent of all Windows Phones in the UK with only 5.4 percent usage for the loftier-stop Lumia 930.

Early on conclusions

May'south numbers for Microsoft'south Windows Phone do non reveal any world-shattering trends. The Lumia 640 and Lumia 640 XL are still rolling out to various countries, including a delayed release in the Us. As such, information technology is much too early to know if those phones volition resonate with mass audiences.

On the low, depression terminate, we have the Lumia 435 (now on T-Mobile), but this device likewise seems like a slow burner for now. LG'southward Incite on Verizon is seemingly senseless as a re-entry signal for the Korean business firm, as no ane is interested in promoting or even talking about it.

Windows 10 Mobile will not selection upward steam until later this summer and particularly in the fall when new flagship phones begin to emerge from their evolution. Until and then, focusing on emerging markets, budget phones appears to exist the continuing trends for summer 2022.

Check out the AdDuplex blog tomorrow when all their numbers are released publicly.

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Source: https://www.windowscentral.com/lumia-535-dominates-windows-phones-adduplex

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